Remarketing/retargeting is one of the most powerful marketing tools we have.
In order to remarket people who visit or signup to your contest, giveaway or rewards program you will need to create a custom audience in Facebook.
In this example, we will use the VYPER contest page - http://vyper.io/c/9248lttro
1. Place your Facebook pixel ID in your VYPER campaign
2. Create an audience for people who visit your contest page
3. Create an audience from people who signed up to your contest
When you place your Facebook pixel ID in VYPER we place the base code and the "lead" event. The Lead event fires once someone signs up to your contest.
So to create an audience of people who have joined your contest you simply need to create the custom audience below in Facebook.
Note - we set the during to include people at 180 days which means (all) people who trigger this. If you want to create a shorter remarketing period just change the days. For example, anyone who visited the contest in the past (5) days.