All contest have a viral scoring system and analytics on campaign performance.
Starting from the pro plan, you'll also be able to add your Google Analytics code as well as any tracking pixels (ie - Facebook pixel).
Step 1 - Within your contest, navigate to the "settings" tab.
Step 2 - Scroll down to "Tracking Tags / Pixels / Inline CSS for ALL Pages (Optional)"
Step 3 - Get your Google Analytics code/script
Step 4 - Add the code to VYPER
Step 5 - See all your statistics and data for your contest through Google Analytics