Using a giveaway or leaderboard
People who enter your giveaway or leaderboard are given the option to like or follow your social media pages to earn more entries.
Using Content Upgrades
When people opt-in to your content upgrades they are then upsold on the social share. The more people sharing your content the more exposure your social pages will get and the more new followers you will collect.
Using Interactive Popups
When you set up your popup you can choose to set a redirect option. This means that you can give your website visitors who opt-in to your popup the option to visit your social page to then follow.